Aspects of Dance

- Aspects of Dance

we crafted a bold new site for a fast-growing brand.

industry

Dance

location

UK

- introduction

Aspects of Dance is a vibrant local dance company with a strong creative identity and a growing community of students, performers, and families. They needed a modern digital presence that could showcase their classes, promote performances, and strengthen their brand across advertising, digital marketing, and SEO. We were brought in to build a completely new website from the ground up — one that captured the energy of the company while giving them the tools to grow their audience and elevate their online visibility.

- the challenge

Aspects of Dance had outgrown their previous online presence. Their brand was strong offline, but the website didn’t reflect their personality, professionalism, or the quality of their classes. They needed a platform that could communicate who they are, attract new students, and support ongoing marketing activity. The challenge was to create a visually striking, high‑performing website that blended creativity with clarity, while also laying the groundwork for stronger SEO and digital advertising campaigns.

- our approach

We designed and developed a bespoke website that brought the Aspects of Dance identity to life online. The build focused on bold visuals, clean structure, and an intuitive user journey that made it easy for visitors to explore classes, view timetables, and learn more about the company. The design language was crafted to reflect movement, expression, and creativity — the core of the brand.

Alongside the visual build, we strengthened the brand through consistent messaging, refined typography, and a cohesive colour palette. The site was optimised for SEO from the ground up, ensuring strong technical performance and clear content pathways to support future digital marketing campaigns. Every element — from page layout to metadata — was created with discoverability and conversion in mind.

- the results

The new website gave Aspects of Dance a confident, modern digital identity that truly reflects their passion and professionalism. Visitors now experience a clear, engaging journey that highlights the company’s strengths and encourages enquiries and sign‑ups. The improved structure and SEO‑ready foundation have boosted visibility and supported ongoing marketing efforts, helping the company reach more local families and aspiring dancers.

With a strong brand presence, a polished website, and a platform built for growth, Aspects of Dance is now better positioned to expand its community and promote its classes, events, and performances with impact.

our work, your results.

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We are Greenpoint Digital

We are a digital marketing agency based on the south coast

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[email protected]
01903 680102

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