Nutriment

- Nutriment

we crafted a bold new site for a fast-growing brand.

industry

E-commerce

location

UK

- introduction

Nutriment is one of the UK’s most respected raw dog and cat food brands, trusted by pet owners and breeders nationwide.

They needed a powerful, modern e‑commerce platform capable of handling high‑volume sales, subscription‑based deliveries, and a fast‑growing library of educational content.

We were brought in to design, build, and launch a completely new Magento website that would elevate their digital presence, streamline the customer journey, and support long‑term growth.

- the challenge

Nutriment’s previous website had reached its limits. It lacked the flexibility, performance, and user experience required for a brand operating at their scale.

They needed a full rebuild – not just a visual refresh, but a complete re‑engineering of the platform to support subscriptions, improve conversion rates, and strengthen SEO.

The site also needed to accommodate a busy blog, a large product catalogue, and a loyal customer base that expected a seamless shopping experience.

- our approach

We rebuilt the entire website from the ground up on Magento, creating a high‑performance e‑commerce platform tailored to Nutriment’s business model.

The new site was designed around clarity, speed, and conversion, with a clean user journey that made it easy for customers to browse, learn, and buy. A major part of the build involved developing a custom subscription system fully integrated into the checkout.

We engineered bespoke logic for recurring orders, delivery schedules, and account management, ensuring customers could subscribe with confidence and minimal friction.

Alongside the core e‑commerce functionality, we optimised the site structure for SEO, improved performance across all devices, and created a content‑friendly environment that supported Nutriment’s active blog and social media strategy. Every element — from navigation to product pages — was built to enhance visibility, engagement, and long‑term organic growth.

- the results

The new website transformed Nutriment’s digital presence. Customers now enjoy a faster, more intuitive shopping experience, and the streamlined subscription flow has significantly increased recurring revenue.

The platform is more stable, scalable, and capable of supporting the brand’s rapid growth. With improved technical SEO, better site architecture, and a content‑ready framework, Nutriment has seen stronger organic visibility and higher engagement across key pages. The business now operates on a modern, future‑proof Magento site that reflects the quality of their brand and supports their ambitions for expansion.

our work, your results.

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We are Greenpoint Digital

We are a digital marketing agency based on the south coast

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[email protected]
01903 680102

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